So, it's official - there are 20 million people in the UK who just don't read. They can afford to, they just have no interest to. An article by The Bookseller reveals all.
As a way to combat this, the Literary Den Campaign will take a number of actions. The first will be to create a Guide to Bookshops. Now, this isn't meant as an insult to anyone, merely as a response to the article. Apparently, the codes and references in bookshops are putting people off. So, the Guide will explain special offers, ISBN and genres to help customers find their way.When it's done, I ask that people spread it far and wide - the more people that know their way through a bookshop, the better.
Now, obviously every bookshop is laid out differently. But that doesn't mean that they use different terms. Everyone in the book world uses the acronym ISBN; everyone has "3 for 2" offers, and "25% off" and other such things. Pretty much all the High Street bookshops have the same genre sections. Any differences are easy enough that customers can find their way - we have to remember that everyone has a bit of common sense, and if they still get lost, there are always staff there to point them in right direction.
I see this every week. It's the advantage of being a writer and book campaigner who works in a bookshop! I'm there on every side of the transaction at some stage and therefore I know what I'm talking about. This document will help!
Thanks for tuning in..... well, no one really does as far as I know. But if you're that one person who does, thank you!