Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, July 28, 2014

Books for Writers

I have a habit of reading a lot of different types of books, but my non-fiction focuses on writing and business, for the most part. With that in mind, I thought it would be a good idea to recommend some books for writers, no matter what stage they're at. (Though, obviously, more established writers may find less benefit from these than relative newbies.)

1. Screenplay, by Syd Field

Not everyone will write a movie. Not everyone should write a movie. However, as far as stories go, getting a strong overview of how to write one for one medium is a good idea, so long as you're prepared to transfer the lessons to another. Syd Field's book is incredibly approachable, and it covers all aspects of writing a story. The actual screenplay aspect of the book is limited to particular chapters. The rest is applicable to writers generally, with exercises most books on writing fiction don't include at all.

2. The Millionaire Messenger, by Brendon Burchard

While I would consider it of greater benefit to someone writing a non-fiction book than it would be for a novelist, The Millionaire Messenger is an excellent way of ensuring you focus on the task at hand. It's an important book for understanding the value of your message, whatever it may be, and it can help inspire you towards greater things.

3. Write and Get Paid For It, by Terry Prone

The title alone is worth paying attention to, nevermind the how-to information in the book. Terry Prone's guide on how to earn money from writing is important for writers who actually want to do that, and while the most recent edition is before most of the major successes in self-publishing and ebook publishing, the advise is still applicable to writers today. (The last edition was published in 2010, but take it from someone who's been publishing for a couple of years, and from a long-time bookseller - it's now an "old" book.)

4. The Curve, by Nicholas Lovell

Not everyone believes the future is digital. That's a problem for those people. Nicholas Lovell reveals what he knows and believes about digital technology, "superfans" and the power of free in his book The Curve, published in October 2013. It's an important book for understanding the challenges you could well be facing in the future, and it's handy to be able to prepare for them now rather than waiting to respond to them as they happen.

5. Is There a Book in You?, by Alison Baverstock

Alison Baverstock has always been a go-to writer for me. She writes plainly (which is a plus - everyone can understand her!), and she writes about topics that are important for writers. This book, her first about writing, is a good tool for self-identity. Not only does it help address the issue for many people - whether or not they can write a book - it also provides tips from the pros about how to write. It's old, at this point, but it's still a useful book to read, especially if you're just starting out.

6. The Writer's And Artist's Yearbook

AND/OR

Writer's Market

While you only technically need one or the other - the former being for the UK market, the latter for the US market - they're both incredibly handy to have at hand. Keep in mind they update annually. While older copies are good for finding listings, and for the advice articles inside, you need to be sure that (a) the agent or publisher is still in business and (b) that the contact details and editors listed are still current. If new copies are out of your budget (and the library doesn't have them in stock), a good Internet search should give you the answers you need.

7. Teach Yourself: *Insert preferred genre/form here* (e.g. Write a Play, Write a Novel, Write Children's Fiction, Write a Romance)

Some people wouldn't dare recommend Teach Yourself or For Dummies books, but I find them useful for getting down to the bare essentials of a writing style or genre. Pick one, and give it a read, but don't rely on it for everything. The most important thing is to find out how to do what you need to, or to uncover the tropes of your genre, and then to discover more about it all by writing. That's the best way to learn.

For marketing advice... go to Seth Godin.

For life-hack advice... go to Timothy Ferriss, Chris Guillebeau, and Niall Harbison.

For my books on writing... click here.

Tuesday, November 12, 2013

Learning From Home

With my graduation drawing that little bit closer, I'm beginning to notice how little I learn these days when compared to life in formal education. And you know what? It sucks. I hate not learning something new every day.

I've remedied this, slightly, by beginning to read the business and marketing books I've got on my shelves. I think I would have hated studying them in college and having to write about what other people did in those fields, and studying general principles of them - as opposed to having a look at literature as a whole, and studying religion both in depth and as a basic concept, and studying child psychology and education - but they're two of my favourite things to read about at home.

The books vary depending on my mood, but most recently I read through two of the books in the Teach Yourself (In a Week) series. One of them I read in a day - something like three chapters before work and four afterwards - instead of spreading it out over the week. More recently, though, I'm reading Brendon Burchard's The Millionaire Messenger.

Now, I'm under no misconceptions that I might become a millionaire in a short period of time. It's not a get-rich-quick book. What it is is a book that's getting me thinking, specifically about my strengths and experience, and in a positive light. I'm on a few chapters in and it's already had me pick up a pen and paper and jot down (in key words) everything I know about a topic, and begin writing a book because of that list. Best of all, though, is that I'm only getting started on the book.

One of things that's been missing since I finished up in college was a sense of direction. With modules, there's always something to aim towards, some assignment that needs doing, or an exam to...anticipate. While I'm glad to be free from the strict and horrible deadlines and stress that arise from such things - especially exams - I do miss having the defined course in front of me, and miss learning what someone else sees as being important.

Hence the learning from home, and reading through entire books on a wide range of topics under particular subjects. Basically, I have a need to learn something that hasn't gone away since my final exams. I'm glad for that, and even happier to have actually gotten back into the habit of reading regularly.

It's not just the business books, mind you. I mean, I'm not testing myself on any of this, but part of what made my course fun was having fiction thrown into the mix. So, I've been reading fiction. My home reading is non-fiction, but my lunches in work and every bus journey I take are devoted to reading. I'm half-way through book 4 in the Mortal Instruments series already, having also read a number of other books too, since September.

If I'm remembering my reading list correctly, since reading City of Bones, I've also read Everyday, Miss Peregrine's Home for Peculiar Children, and Numbers, with City of Ashes and City of Glass following them up. Before those, I read Dr Jekyll and Mr Hyde, and Severed Heads, Broken Hearts, and volume one of Morning Glories.

While it's not a huge amount, it's more than I had time to read in the same amount of time while I was still a student. My hope is to finish up the Mortal Instruments books soon, then give something else a try. If I have a lot of hours in December for the run up to Christmas, I know I'll have plenty of lunch breaks to fill with books.

What I'd love is to actually get myself into a routine of reading a book per week of fiction and of non-fiction, while also writing. However, the way things are working out of late, I haven't had much of a chance to set up a weekly routine. It had been my hope at the end of the summer to have a full schedule lined up for myself, but work hours haven't been regular enough for that. (And, I'll admit, I've been lazy at times.)

Generally speaking, though, I think I'm getting on to a good start in terms of reading, and my new writing project could set me on the path to writing more regularly as well. I've done just enough work on it that abandoning it now is just wasteful, so that's a relief. That said, I'm only 12% into it. Tomorrow night might see me add another chunk to it, but it won't be much. Still, early starts and (almost) daily contributions to the book will see it finished in no one. Just like Planning Before Writing before it, this book can be done in bits and pieces, steadily over a period of time, without me worrying about losing my place.

And here's my question for you: are you reading anything interesting at the moment? Any Young Adult or Business recommendations you can make?

Tuesday, June 4, 2013

You Will Be Assimilated

Since the rise of Google+, I've been growing increasingly suspicious of Facebook. When it was no longer the only option available for a site of its kind that actually worked well and was popular enough to talk to people on it, it became possible to see past its ugly facade.

People wonder how it makes money. Or, they used to. I think at this point, it's glaringly obvious by their less-than-subtle advertisements posted everywhere, taking up half a screen on a mobile device before you scroll away. But the advertising space is pointless without the actual product of Facebook: us. You might have seen the image going around of the pigs who love their sheltered home and their free food, making it clear: when you're not paying for a product, you are the product.

Facebook has, since entering the stock market, gone through a number of changes. Specifically, I've noticed over the past month or so, it's seeking to get to know its users a little better. Have you seen the new "how your feeling" aspect of status updates? How about films and books popping up with the question to add them to your lists?

Effectively, this is adding to the information Facebook has to point ads more directly at us. The feelings less so, less obviously at least. But the books? The films? The music? It creates a database of what you like that isn't a like page. It allows Facebook to figure out what sort of person you are, what you might like, and with that information they point advertisements at you in the hopes that you click on them. You click, they get paid, they win. You've just been sold to an advertiser.

Between the feelings and the lists, it's clear what's happening: Facebook are becoming the Borg, and we will be assimilated.

(Now that this has degenerated into nerd humour, I think we should finish here... Beware of Facebook!)